Profit, margin and markup calculator
See what a product really earns once costs, card or platform fees, discounts and VAT are taken out, as profit, margin and markup. Then find the price for the margin you want. Works for Shopify, eBay, Amazon, your own site or a market stall.
Your product
Card payments usually cost a percentage plus a fixed amount; Shopify Payments, Stripe, PayPal and Square all work this way, with rates that depend on your plan and country. Find yours in your payment settings. Selling on Etsy? Use the Etsy fee calculator, which knows Etsy’s fees.
Profit
Profit per sale
Margin
Markup on costs
Prices for a target
| Margin | Markup | Price |
|---|
Charge
Break-even price (no profit): . Prices are before any discount.
Runs in your browser. Nothing you enter is sent anywhere.
How it works
- Enter the price, your costs and your payment or platform fee (a percentage plus a fixed amount per order).
- Any VAT or sales tax included in the price is taken out, because it isn’t your income, and any discount is applied.
- You see profit, margin (profit ÷ revenue) and markup (profit ÷ costs), plus prices for common margins and break-even.
What you enter stays on your device
This tool runs entirely in your browser. Nothing you type is sent to our servers, so there is nothing for us to store, see or delete.
To check, open your browser’s developer tools, switch to the Network tab and use the tool: you will not see what you type being sent anywhere.
Related tools
Questions
What’s the difference between margin and markup?
Both describe the same profit. Margin is profit as a share of the selling price; markup is profit as a share of your costs. A 50% margin is a 100% markup: buy for 10, sell for 20.
What is a good profit margin?
It depends on the product and how you sell, but many small online shops aim for 30–50% after all costs, so there’s room for returns, ads and slow months.
Is what I enter saved or sent anywhere?
No. The calculator runs in your browser and nothing you type is sent to our servers.